RED BULL - ATLANTA SOAP BOX DERBY

RED BULL - ATLANTA SOAP BOX DERBY

Produced the first, second major Atlanta events for Red Bull and currently planning the third for this year

• Collaborated with city officials and adjacent neighborhoods

• Managed Red Bull’s on-site inventory

• Secured the use of Piedmont Park and the closing of 10th Street for the race event site

• Media coverage included: local newscasts and ESPN’s Top 10 Plays of the Day

• Average attendance is 95,000 people


 CARTOON NETWORK - STOP BULLYING

CARTOON NETWORK - STOP BULLYING

Created a multi-level outreach program for Cartoon Network’s Stop Bullying: Speak Up pro-social campaign

• Worked directly with Cartoon Network’s partners: American Federation of Teachers and The Boys & Girls Clubs of America

• Developed the Speak Up Educator’s Guide that was shared with all partners and their affiliates

• Produced the iconic Stop Bullying: Speak Up Flag

• Reached out to and shipped kits to over 160 schools and BGCA to help facilitate involvement in raising the SB: SU Flag

• Captured photos and videos from 16 BGCA across the country in three weeks for the promotional VNR

• Helped create the Stop Bullying: Speak Up Assembly In A Box program


 KAISER PERMANENTE - RANDOM ACTS OF KINDNESS

KAISER PERMANENTE - RANDOM ACTS OF KINDNESS

Kaiser Permanente is the nation’s largest non-profit hospital system

• With the passage of the Affordable Care Act, Kaiser Permanente wants to reach and educate uninsured and underinsured consumers

• StriKing currently works with Kaiser Permanente to develop and execute presence marke:ng programs across metro Atlanta at bridal shows, health fairs and conferences

• Developed grassroots “Random Acts Of Kindness” outreach program to reach current and potential members

• StriKing also co-develops and hosts weekly health care reform presentations with Kaiser Permanente


 PIEDMONT PARK CONSERVANCY

PIEDMONT PARK CONSERVANCY

Piedmont Park Conservancy is the non-profit organization, working with the City of Atlanta for the preservation of historic Piedmont Park

• StriKing management has a long history of producing events in and around Piedmont Park

• The Piedmont Park Conservancy has turned to StriKing to advise and produce Conservancy events

• Advised - Old Time Baseball Game, Old Time Football Game, Improv in the Park, Green Concert VIP Sec:on, Concerts in the Greensward

• Produced - Screen on the Green - Worked with the Piedmont Park Conservancy and the City of Atlanta on all event logistics

• Produced - Seasons of Magic Holiday Parade - Secured choral singing groups and handled logistics


 SIERRA MIST NATURAL

SIERRA MIST NATURAL

Relaunched Sierra Mist as Sierra Mist Natural

• Conducted a 24-day holiday sampling program in 3 markets with 7 business days lead time

• Created holiday cheer with uniforms, signage, music on Sierra Mist Natural vans and red wagons

• Surpassed goal of distributing 700,000 samples

• Sales increased in each market

• Generated over 1.6 million impressions


 SMARTFOOD SELECTS SAMPLING CAMPAIGN

SMARTFOOD SELECTS SAMPLING CAMPAIGN

Led the first ever nationwide sampling campaign for Smartfood Selects

• Educated consumers on the healthy attributes of Smartfood Selects

• Developed a multi-pronged approach through a mobile sampling tour, targeted guerilla sampling, and drop shipment program

• Distributed 446,000 samples to 33 events and 29 races in 5 months

• Generated over 1.8 million impressions


 OLD FOURTH WARD BUSINESS ASSOCIATION

OLD FOURTH WARD BUSINESS ASSOCIATION

TheOld Fourth Ward Business Association is a non-profit membership based association dedicated to fostering a safe and sustainable business environment, community involvement and promoting a positive image of the Old Fourth Ward

• Currently advising and producing the Old Fourth Ward Business Associa:on on their upcoming 2015 street festival

• Advising on all aspects of the festival including festival name, festival theme, all logistics, neighborhood outreach and budgeting

• In Charge of all event logistics, including negotiating contracts with vendors, securing the city event, alcohol and food permits and providing on-site event management the day of event

• StriKing is providing the advice pro-bono to the Business Association


 CARTOON NETWORK - NATIONAL RECESS WEEK

CARTOON NETWORK - NATIONAL RECESS WEEK

Re-energized National Recess Week to combat childhood obesity

• Leveraged Dwyane Wade, Anna Kournikova and Jillian Michaels as spokespeople

• Set a Guinness World Record for Largest Simultaneous Four Square Game

• 3,176 people par:cipated from 44 schools across the United States

• Media value = $843,922.18

• Total impressions = 251,199,627