Everything it takes to make your brand StriKing.
We are an experiential agency, an event management company, and a crowd movement specialist — all in one. From the first concept call to the final load-out, here is what 16 years and 260 events a year have taught us well.
01
Experiential Marketing
Experiential marketing is the practice of creating live, immersive brand encounters that let consumers interact directly with a product, service, or idea. Rather than telling your audience about your brand, we invite them inside it — designing activations where moments become movements.
Event DevelopmentConcept CreationProduct LaunchesSamplingRetail Sampling & PromotionsTargeted Consumer MarketingMobile Marketing ToursTour PlanningGuerrilla & GrassrootsConsumer HospitalitySponsorship Activation
Event Concept Creation
Concept creation at StriKing starts with listening. We want to understand your brand, your audience, your objectives, and what success looks like before we propose a single idea. From there, our team develops concepts that are creative, executable, and grounded in real-world event logistics — because the best concept in the world is worthless if it cannot be produced on time and on budget. Our improv-trained instincts mean we are also willing to riff, iterate, and build on your existing ideas rather than always starting from scratch.
Product Launches
Product launches are one of our most requested event types. We have produced launches across consumer goods, technology, automotive, and entertainment categories — creating the kind of debut moments that generate press, social content, and genuine consumer excitement. A great product launch is part theater, part logistics, and part marketing strategy. We bring all three.
Sampling, Retail Sampling & Promotions
Sampling refers to direct consumer product trial in event, street, or public settings — putting your product in someone's hand and creating a real experience with it. Retail sampling and promotions happens in-store or near-store, partnering with retailers to trial products at the point of sale where purchase intent is highest. StriKing handles both, and the distinction matters: retail sampling requires retail relationship management, store compliance, and shopper marketing expertise that traditional event agencies often lack.
Targeted Consumer Marketing
Targeted consumer marketing means reaching specific audience segments — not just anyone who walks by. StriKing uses a combination of location intelligence (knowing where your target consumer spends time in Atlanta), community relationships, event context, and trained ambassador selection to ensure your activation reaches the right people. We do not believe in broad impressions for their own sake — we believe in the right moment with the right person.
Mobile Marketing Tours & Tour Planning
Mobile marketing tours — branded vehicles, pop-up units, or experiential rigs that travel across a market or multiple markets — are a StriKing specialty. We handle everything: vehicle wrapping and branding, routing and permitting across multiple locations, staffing at each stop, product logistics, and daily reporting. Mobile tours are an excellent format for brands that want market-wide coverage with a unified, consistent brand experience.
Guerrilla & Grassroots Marketing
Guerrilla marketing uses unconventional, often unexpected tactics to create brand moments in public spaces — installations, street art, flash events, or ambient experiences that generate surprise and organic attention. Grassroots marketing builds authentic community-level connections over time. StriKing does both — and we are particularly strong at grassroots, because we have been embedded in Atlanta's communities for 16 years. Our relationships and cultural credibility make grassroots work feel genuine rather than manufactured.
Consumer Hospitality
Consumer hospitality refers to curated, premium experiences designed to reward, engage, or convert a specific audience — often in a VIP or exclusive setting. Think brand suites at sporting events, invitation-only product previews, or hosted experiences at festivals. StriKing designs hospitality programs that reflect the brand's values, create genuine emotional connection, and give attendees a reason to become advocates. These are often the highest-ROI events in a brand's calendar.
Sponsorship Activation
Sponsorship activation brings a brand's official sponsorship presence to life at a sporting event, concert, festival, or cultural event. We have activated sponsorships for major brands at Atlanta sporting events (Hawks, Braves, MLS), concerts, and festivals. Sponsorship activation requires understanding both the event environment and the brand's commercial objectives — translating a logo on a banner into a genuine consumer engagement moment.
02
Event Management & Production
We operate with the detail-orientation of a production company and the creative energy of a marketing agency. From permitting to load-out, we manage every moving part so you don't have to — producing approximately 260 events a year across Atlanta, the Southeast, and nationally.
Turnkey ProductionVenue & Site NegotiationsSecurity PlanningVendor NegotiationsPermittingCAD DevelopmentStaff Hiring & TrainingInventory ControlCommunity OutreachDetailed Reporting
Turnkey Production
Turnkey production means we handle everything — from the first planning call to the final load-out. You hand us a brief and a budget, and we deliver a finished, executed event. No managing multiple vendors, no chasing permits, no on-site surprises you have to solve yourself. Turnkey is our default operating mode because it is how we deliver the most consistent, high-quality results for clients who have more important things to do than manage an event from scratch.
Venue & Site Negotiations
Venue and site selection and negotiation is a core part of our event management service. We have established relationships with venues, parks, arenas, convention spaces, and outdoor locations across Atlanta and the Southeast — which means we move faster, negotiate better terms, and anticipate site-specific challenges before they become problems. For non-traditional or unusual event locations, we are experienced at identifying and securing sites that most agencies would not know to consider.
Security Planning
Security planning is a critical component of every event we produce, particularly for large-scale activations, concerts, and crowd-intensive events. We develop comprehensive security plans in coordination with venue security teams, local law enforcement where required, and private security vendors — including perimeter planning, credential management, emergency protocols, and integration with our crowd management approach. Safety is not a checkbox; it is foundational to every event.
Permitting
This is one of the areas where our 16 years of Atlanta experience creates real value. Permitting for events in Atlanta — city parks, street closures, alcohol licenses, vendor permits, fire marshal requirements, noise ordinances — is complex and relationship-dependent. We know the processes, the timelines, the contacts, and the requirements across Atlanta's various jurisdictions. For brands and agencies unfamiliar with Atlanta's permitting landscape, we save significant time and prevent costly mistakes.
CAD Development & Creation
CAD development involves creating precise, scaled floor plans and site maps for event layouts — showing stage placement, activation zones, crowd flow pathways, entry and exit points, vendor locations, and safety corridors. StriKing develops CAD drawings as a standard part of production planning. These documents are essential for venue approval, permitting, vendor coordination, fire marshal review, and on-site execution — and they are the foundation of effective crowd management planning.
Staff Hiring, Training & Supervision
Staffing is one of our most significant competitive advantages. Drew Morris, our VP of Staffing & Operations, has been building and managing StriKing's talent network since 2011. We maintain a roster of trained, vetted event professionals, brand ambassadors, and production staff across Atlanta and the Southeast. Every team member we deploy receives event-specific training, brand briefings, and clear on-site direction. Our staff are not temps — they are StriKing representatives, and they show up that way.
Inventory Control
Inventory control — tracking equipment, branded materials, product samples, furnishings, and all event assets in and out — is part of our production process. For clients running multi-event programs or sampling campaigns across multiple markets, inventory management is especially critical. We track what we have, where it is, and what condition it is in, and we report back to clients transparently.
Community Outreach
Community outreach means ensuring your event lands well in the neighborhood or community where it takes place. For Atlanta events in particular, StriKing's relationships with community leaders, neighborhood associations, local businesses, and cultural organizations allow us to integrate events thoughtfully rather than imposing them. This is especially important for brands with community-facing positioning — and it reflects our belief that the best events give back to the places they inhabit.
Detailed Post-Event Reporting
We provide detailed post-event reports covering attendance, activation metrics, sampling numbers, media coverage, staffing performance, budget reconciliation, and qualitative observations. For ongoing clients like Kaiser Permanente, our reporting is integrated into a continuous improvement process — each event informs the next. For one-time engagements, we deliver a comprehensive wrap report that documents results and recommendations. We believe in showing our work.
03
Crowd Management
Our signature differentiator. When you produce 260 events a year across venues of all shapes and sizes, you develop systems, instincts, and relationships that most agencies never build. A well-managed crowd is a converted crowd.
Entry & Flow ManagementCapacity ControlSafety ProtocolsReal-Time Attendance TrackingDigital Check-InOn-Site CommunicationsStandalone Engagements
What Crowd Management Means at StriKing
Crowd management is the strategic planning, coordination, and real-time management of people in large-scale event environments. It encompasses entry flow, capacity control, safety protocols, on-site communication, staff positioning, and the technology systems that support all of it. At StriKing, crowd management is not an afterthought — it is a core competency and a competitive differentiator. The quality of a crowd experience determines the quality of the brand experience: long entry lines, poor flow, or capacity issues damage brand perception in real time.
Crowd Management Technology
We deploy a range of technology tools including real-time attendance tracking, digital check-in systems, communication platforms for on-site staff, capacity monitoring tools, and flow management software. We continuously evaluate and adopt new technology to improve safety, efficiency, and the attendee experience. For large-scale activations and major sporting events, we integrate technology with trained staffing to create a seamless operation.
Standalone Crowd Management Engagements
Brands, venues, and agencies can engage StriKing specifically for crowd management planning and execution — independent of broader event production. This is particularly relevant for major sporting events, concerts, festivals, and activations where an existing organizer needs specialized crowd operations support. With FIFA World Cup 2026 coming to Atlanta, this capability is in especially high demand.
04
B2C Sampling & Field Marketing
Right person, right place, right moment. We put your product directly in the hands of target consumers, in the right environments — backed by an experienced brand ambassador network and the operational infrastructure to execute consistently at scale.
Single-Day SamplingMulti-Market CampaignsBrand Ambassador TrainingProduct LogisticsAgency Execution Partner
B2C Product Sampling Programs
B2C sampling and field marketing is one of our core service areas. We design and execute sampling programs that put your product directly in the hands of target consumers, in the right environments, at the right moments. From single-day sampling events to multi-market, multi-week campaigns, we manage everything: staffing, logistics, brand ambassador training, product handling, and reporting. We have run sampling programs for national brands including Red Bull, Cheribundi, and Smartfood Selects.
What Makes a Great Sampling Campaign
A great sampling campaign is about right person, right place, right moment. StriKing brings three things most field marketing firms cannot: deep knowledge of Atlanta's consumer environments (from Centennial Olympic Park to neighborhood markets to sporting venues), an experienced brand ambassador network that represents your brand authentically, and the operational infrastructure to execute consistently at scale.
Sampling for Agencies
StriKing frequently serves as the execution partner for agencies who need trusted, on-the-ground field marketing capabilities in Atlanta and the Southeast. We are built to integrate with agency workflows, adopt your brand guidelines, and deliver results you can report to your clients. If you are an agency looking for a reliable Atlanta sampling partner, we want to hear from you.
05
PR & Social Media
Our approach to PR is event-first and Atlanta-first. We are not a traditional press-release shop — we generate buzz, coverage, and community engagement through live experiences, then amplify them. For broader needs, we layer in trusted specialist partners.
Story Angle DevelopmentMedia Outreach & PitchingPress Releases & Media AlertsMedia TrainingSocial Content & MonitoringReporting & Metrics
Event-Integrated Public Relations
StriKing offers event-integrated public relations — PR built around live events and experiential activations rather than traditional press office work. Our capabilities include story angle development, media outreach, press release and media alert creation, media pitching, social media marketing and monitoring, media training, and detailed reporting and metrics. These services amplify the events we produce and extend their impact beyond the day of the activation.
Story Angles, Outreach & Pitching
Story angle development is where PR strategy begins — identifying the angle that makes a journalist or editor care: the human story, the cultural moment, the surprising data point, or the community impact that transforms an event into a news story. We then conduct media outreach and pitching to relevant local, regional, and national media. Our Atlanta media relationships, built over 16 years of producing events in the city, support effective outreach across local TV, print, digital, and podcast media.
Media Training
Media training prepares your leadership team or spokespeople to communicate confidently and effectively with journalists — in print, on camera, or in live broadcast settings. We provide it as a standalone service or in preparation for specific events, press moments, or product launches. A great event can be undermined by an unprepared spokesperson; media training ensures your team is ready for the moment.
Social Media Around Events
Social media marketing and monitoring tied to event campaigns is part of our PR offering: developing social content strategy around events, creating and distributing content assets, monitoring brand mentions and event hashtags during live activations, and reporting on performance. For brands who need broader, ongoing social media management independent of event campaigns, we work with trusted partners and can facilitate those relationships.
OUR CLIENTS LOVE US.
StriKing has become our only agency to activate all our grassroots marketing across Georgia. Their attention to detail every time, not just the first time, is why they've been our agency for 14 years.
Dave Van Voorhis
Director, Strategic Partnerships & Experiential Marketing
Kaiser Permanente
StriKing is our first call when we need event proficiency. In three years our NPS score has gone up 12%, and their load-in planning saves us thousands in venue fees. They address our problems better than anyone in the business.
Bas Bruinekool
Chief Operations Steward
EthDenver
I've seen StriKing's expertise up close — managing 120 brand ambassadors, moving 8,000 attendees in 25 minutes for keynote load-in, even handling a bomb scare. If there's ever an issue, the team solves it immediately.
Jen O'Keefe, CMP
Sr. Director, Global Events
Zscaler